Which strategy aims to differentiate a product based on its unique features and benefits?

The strategy that focuses on differentiating a product based on its unique features and benefits is product positioning. This approach involves creating a specific image or identity for a product in the minds of consumers, emphasizing what makes it distinct from competitors. By highlighting unique attributes, product positioning allows a company to communicate its value proposition effectively, making it more attractive to a particular target audience.

Through successful product positioning, businesses can enhance brand recognition and loyalty by clearly articulating the advantages and specific benefits that their offering provides. This could involve emphasizing features such as quality, design, innovation, or customer service that differentiate the product in the marketplace.

In contrast, target marketing zeros in on a specific group of consumers based on shared characteristics but does not inherently include differentiating features. Service marketing focuses primarily on promoting services rather than products and thus has a different emphasis. Finally, price skimming is a pricing strategy that involves setting high prices initially and then gradually lowering them, which does not fundamentally relate to the differentiation of product features.