What type of marketing is used by nonprofit organizations to promote their mission and raise awareness?

Nonprofit marketing is specifically designed to promote the mission of nonprofit organizations and increase awareness about their causes. This approach focuses on sharing the organization's values, objectives, and initiatives with the public, thereby engaging individuals who might support or contribute to the cause. Nonprofit marketing encompasses various strategies and tactics, including storytelling, social media outreach, volunteer involvement, and community events, all aimed at building relationships with supporters and encouraging them to take action, whether through donations, advocacy, or volunteering.

In contrast, the other concepts mentioned are broader marketing strategies. Market segmentation involves dividing a broader market into smaller, more defined categories of consumers to tailor marketing efforts effectively. Target marketing refers to selecting specific segments of the market to focus marketing efforts on; while nonprofit organizations may use these methods as part of their strategy, they don't specifically encapsulate the broader goals of nonprofit marketing. Elements of the promotion mix refer to the various tools organizations use to communicate with their audience—such as advertising, public relations, sales promotions, and personal selling. While important in the context of marketing, these elements are components of nonprofit marketing rather than a distinct type of marketing on their own. Hence, nonprofit marketing stands out as the correct type of marketing utilized for the objectives of nonprofit organizations.