What type of marketing focuses on the unique characteristics of services such as intangibility and perishability?

Service marketing specifically addresses the unique features inherent in services, such as intangibility and perishability. Services, unlike physical products, cannot be seen or touched before purchase, making it essential for marketers to find ways to convey their value and quality effectively. Intangibility means that customers often rely on other factors, such as reviews, recommendations, or brand reputation, when making decisions about services.

Additionally, the perishability of services implies that they cannot be stored or saved for future sale, which creates a need for effective timing and capacity management in marketing strategies. Service marketing encompasses methods to promote services, engage customers, and manage customer experiences, all while considering these distinct characteristics.

In contrast, nonprofit marketing focuses on promoting organizations that do not operate for profit, market segmentation involves dividing a market into distinct groups with common needs or characteristics, and price skimming is a pricing strategy that sets high initial prices for a new product before gradually lowering them. None of these directly address the distinctive traits of services like service marketing does, which is why the correct answer is clearly service marketing.