What is the term for a partnership between a business and a nonprofit to promote a social or environmental cause?

The partnership between a business and a nonprofit to promote a social or environmental cause is best defined as cause-related marketing. This approach allows businesses to align their marketing strategies with social or environmental objectives, creating a win-win situation where the business enhances its brand image and reaches potential customers, while the nonprofit benefits from increased visibility and potentially additional funding or resources.

This type of collaboration often involves promotional activities linked to specific causes, where part of the proceeds from sales or promotions is donated to the nonprofit organization. By doing this, businesses can actively engage in meaningful social contributions while also appealing to consumers who value socially responsible practices. Cause-related marketing not only fosters a positive corporate image but also helps raise awareness for important social issues, indicating a commitment to both business goals and community welfare.