What is a corporate strategy primarily concerned with?

A corporate strategy is primarily focused on managing multiple business units or product lines. This involves making decisions about the overall direction of the organization, including which markets to operate in, how to allocate resources among different units, and determining how various business units can work together effectively to achieve strategic goals.

In a corporate strategy, executives assess the performance of each business unit and consider factors like market potential, synergy between units, and competitive advantages. This approach helps ensure that the organization as a whole can operate more efficiently and effectively by capitalizing on strengths across different product lines or divisions.

While maximizing annual revenue, developing human resource policies, and improving customer service are important for a business, they are typically more specific to operational or functional strategies rather than the overarching corporate strategy that coordinates the entire organization’s diverse activities.