What concept involves businesses adopting marketing strategies that align with local customs and needs?

The concept that involves businesses adopting marketing strategies aligned with local customs and needs is local adaptation. This practice recognizes the importance of tailoring products, services, and marketing efforts to meet the specific preferences, cultural norms, and expectations of various regional markets. By adapting to local conditions, businesses can create more relevant and appealing offerings that resonate with the target audience, ultimately enhancing customer satisfaction and brand loyalty.

Local adaptation may encompass various strategies, including modifying product features, changing marketing messages, or adjusting pricing to suit local economic conditions. This approach helps businesses effectively penetrate new markets and build stronger relationships with consumers by showing respect and understanding of their cultural and social contexts. As a result, a company that effectively implements local adaptation is more likely to succeed in diverse and competitive markets.